Marcel Otte in brief

  • Position: Content marketing specialist
  • Works at Swink since: 2015
  • Education: Communication Science, VU Amsterdam
  • Certificates and courses: Piwik PRO, HubSpot SEO, Sales and Inbound, Google Analytics, Google Ads Search.
  • Available: Monday, Tuesday, Thursday, Friday

What can I do for you?

I help you perform better on the internet. Among other things, I do this by improving the findability (SEO) and user-friendliness of your website with SEO audits and keyword research. I also optimise your content. For more traffic and results, I create campaigns via Google Ads, Facebook and LinkedIn. With data from Google Analytics, I create reports showing the results.

For Swink, I am the privacy officer, which means I make sure we comply with the AVG. Furthermore, I ensure privacy and security awareness within the organisation. I also contribute to our sales by helping with lead generation.

Extraordinary fun facts about Marcel

  • I am a music lover with a broad taste: from rock, grunge, 90s to classical music such as compositions by Beethoven and Debussy. Pearl Jam is my favourite band, the last time they performed in the Netherlands, I went to their concert two nights in a row. My favourite instrument is the guitar, I have a modest collection with both electric and acoustic.
  • Besides music, cars have been a great interest of mine since childhood. I suspect I was born with petrol in my blood.
  • I also read a lot, do sports and enjoy going to fun events and museums with my girlfriend.

Blogs by Marcel

  • How Mett ensures digital accessibility as a supplier

    Digital accessibility is mandatory for government agencies and many businesses. This makes it a must for suppliers. Mett is a prime example. This company provides project websites, participation platforms, and knowledge communities for the public sector. They have been committed to accessibility for over 10 years. Product owner Jasper Ludolph and developer Wietse Veenstra share how they got started, what challenges they’ve faced in practice, and what tips they have for other organizations.

  • From awareness to action: digital accessibility at Utrecht University

    Utrecht University (UU) considers inclusion to be important. This means you also need to be digitally accessible across all your channels, says Wouter Dielesen, senior communications advisor at UU. The university has already achieved impressive results in this area. Wouter discusses their approach, the challenges they’ve faced, and where they currently stand in terms of accessibility.

  • Why the Kadaster is the “University of Digital Accessibility”

    The Kadaster (The Netherlands’ Cadastre, Land Registry and Mapping Agency) is an organisation with more than 100 public front-end systems. As a result, it faces every possible challenge in the field of accessibility. It is no coincidence that Kees Ligtelijn, online channels coordinator, refers to the Kadaster as ‘the University of Accessibility’. That is why we are looking at how they address the issue of accessibility. Together with Debby Kilic, independent digital accessibility consultant, Kees talks about their approach.