Marcel Otte in brief

  • Position: Content marketing specialist
  • Works at Swink since: 2015
  • Education: Communication Science, VU Amsterdam
  • Certificates and courses: Piwik PRO, HubSpot SEO, Sales and Inbound, Google Analytics, Google Ads Search.
  • Available: Monday, Tuesday, Thursday, Friday

What can I do for you?

I help you perform better on the internet. Among other things, I do this by improving the findability (SEO) and user-friendliness of your website with SEO audits and keyword research. I also optimise your content. For more traffic and results, I create campaigns via Google Ads, Facebook and LinkedIn. With data from Google Analytics, I create reports showing the results.

For Swink, I am the privacy officer, which means I make sure we comply with the AVG. Furthermore, I ensure privacy and security awareness within the organisation. I also contribute to our sales by helping with lead generation.

Extraordinary fun facts about Marcel

  • I am a music lover with a broad taste: from rock, grunge, 90s to classical music such as compositions by Beethoven and Debussy. Pearl Jam is my favourite band, the last time they performed in the Netherlands, I went to their concert two nights in a row. My favourite instrument is the guitar, I have a modest collection with both electric and acoustic.
  • Besides music, cars have been a great interest of mine since childhood. I suspect I was born with petrol in my blood.
  • I also read a lot, do sports and enjoy going to fun events and museums with my girlfriend.

Blogs by Marcel

  • “Accessibility has really captured my interest”: Sonja on her training at Swink

    Would you like to deepen your knowledge of digital accessibility? There are various training courses and programs that can help you do just that. The digital accessibility researcher training program offers the most in-depth exploration of the subject. Sonja Duijkers, webmaster at the Humanities Cluster (HuC) of the Royal Netherlands Academy of Arts and Sciences (KNAW), completed this program with us. She talks about the program and how she applies the knowledge she gained in her work.

    published

  • Why the Kadaster is the “University of Digital Accessibility”

    The Kadaster (The Netherlands’ Cadastre, Land Registry and Mapping Agency) is an organisation with more than 100 public front-end systems. As a result, it faces every possible challenge in the field of accessibility. It is no coincidence that Kees Ligtelijn, online channels coordinator, refers to the Kadaster as ‘the University of Accessibility’. That is why we are looking at how they address the issue of accessibility. Together with Debby Kilic, independent digital accessibility consultant, Kees talks about their approach.

    published

  • What the partnership with Deque means for your accessibility audit

    Swink has become a partner of Deque for the Benelux region. By combining our knowledge and experience with that of Deque, we can offer even better services. But what does that mean? One of the changes is that we will now be conducting our accessibility audits using Deque's tool: axe Auditor. Michiel shares his initial experiences, demonstrates what this tool has to offer and explains what this means for our customers.

    published