Marcel Otte in brief

  • Position: Content marketing specialist
  • Works at Swink since: 2015
  • Education: Communication Science, VU Amsterdam
  • Certificates and courses: Piwik PRO, HubSpot SEO, Sales and Inbound, Google Analytics, Google Ads Search.
  • Available: Monday, Tuesday, Thursday, Friday

What can I do for you?

I help you perform better on the internet. Among other things, I do this by improving the findability (SEO) and user-friendliness of your website with SEO audits and keyword research. I also optimise your content. For more traffic and results, I create campaigns via Google Ads, Facebook and LinkedIn. With data from Google Analytics, I create reports showing the results.

For Swink, I am the privacy officer, which means I make sure we comply with the AVG. Furthermore, I ensure privacy and security awareness within the organisation. I also contribute to our sales by helping with lead generation.

Extraordinary fun facts about Marcel

  • I am a music lover with a broad taste: from rock, grunge, 90s to classical music such as compositions by Beethoven and Debussy. Pearl Jam is my favourite band, the last time they performed in the Netherlands, I went to their concert two nights in a row. My favourite instrument is the guitar, I have a modest collection with both electric and acoustic.
  • Besides music, cars have been a great interest of mine since childhood. I suspect I was born with petrol in my blood.
  • I also read a lot, do sports and enjoy going to fun events and museums with my girlfriend.

Blogs by Marcel

  • Start small: How to make websites with integrated systems accessible

    Even if your content is accessible, people can still run into problems on your site. That’s because many websites include functionality that relies on integrated systems. Without you realizing it, these systems may contain issues. If you want to make your site accessible, those systems must also be adapted. And that’s not easy. One industry that frequently faces this challenge is libraries. Gonnie Nikamp helps libraries with this. She is a digital accessibility consultant at Rijnbrink, an organization that supports libraries in Overijssel and Gelderland. Gonnie explains how libraries are working to improve the accessibility of their complex websites.