Nyenrode Business University is the only private university in the Netherlands and focuses mainly on educating managers.
Assignment
We make it clear to them what they achieve with the budget they use for Google Ads.
Our specialists advise Nyenrode on how best to set up and manage online campaigns. Our SEA & SMA specialists draw attention to the organisation with Google Ads and Social Media Advertising.
By checking all records for accuracy and correcting and completing them where necessary, we cleaned up the CRM (customer management system).
In consultation with Nyenrode, we devised a plan to provide insight into which visitors convert by requesting a brochure or registering for an open day or course. We take care of measuring this by using Google Tag Manager to perform custom measurements and Google Analytics to set up useful reports.
“Swink delivers excellent work and acts as a full partner. Super that we can fulfil CSR this way and at the same time get quality.’
Rogier Peters
Sr. Marketing Manager
Extraordinarily fine from Swink
People with autism are good at making creative connections. We also tend to be direct and tackle marketing issues in a concrete way.
Swinker speaking
“Nyenrode makes intensive use of Google Ads to promote various courses and master classes. This made it challenging to properly structure and optimise the account. We determined a good basic structure and ensured that everything is measured properly. This allows Nyenrode to carry out their online marketing more effectively and efficiently.”
