Content is the backbone of your online presence. In other words, if your texts are not right, then your website is not right either. So you need the right content: findable, understandable, and digitally accessible. And we can help you with exactly that.
For some organizations, their website is their calling card, while for others it is their primary communication channel. Whatever the purpose of your website, the content largely determines whether you achieve this goal. We can also help you with content for your newsletter.
Exceptional knowledge of digital accessibility. We use this knowledge to write content for your website that is both understandable and accessible. This certainly helps you comply with laws and regulations surrounding accessibility.
A lot of attention is also paid to findability. We have a thorough understanding of how search engine optimization (SEO) works, for both external and internal search engines.
A tone of voice that suits you. Naturally, Swink's content always matches your organization's tone of voice, whether it appears on your website or in your newsletter.
Content creation: how it works
1. Intake
Content creation starts with an intake. Who is your target audience? What do you want to achieve with the texts? Through which channels do you want to share the content? Which tone of voice suits your organization and target audience? Together, we will develop a clear strategy.
2. Concept
Don't have a content calendar yet? We'll create one for you. It will specify what content you want to share, when, and through which channels. We will also determine the format of the content (e.g., blog or interview). We will develop the concept into clear briefings for the various texts.
3. Production
We will start writing the content based on the briefing. This could be an interview or content based on your input and expertise. We will, of course, pay attention to SEO and the right tone. We will have the concepts reviewed by the interviewee and, of course, by you.
4. Publication
Once the feedback has been processed, the texts are ready for publication. Would you rather not have to worry about this? Then we will post the content on social media and your website. We can also create your newsletter for you.
You will be working with specialists. We know everything there is to know about accessible content and have been working for government agencies and businesses for years. With our knowledge and experience, we can help you comply with the law.
All-in-one for accessibility. Need more than just content creation? We will show you the way. Thanks to our expertise, supplemented by a large network of experts, we can help you with any accessibility question you may have.
More attention to detail. 70% of our team has autism. We see details and discover patterns that others miss. And you will notice that in everything we deliver.
You meet your SROI obligation. By working with us, you support inclusive employment and meet your SROI obligations (PSO 30+ certified).
Official partner of axes4. We have a partnership with axes4: a global provider of leading software for repairing inaccessible PDFs and converting other files into accessible PDFs.
“The exchange of content went perfectly and quickly, and we benefited greatly from it. I would definitely work with Swink again if the opportunity arises.”
Theo Bolhuis Manager Online Services and Customer Products at SVB
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Want to know more
We are happy to help you with content creation and everything that goes with it.
